Something Pretty originated in 2013 when founder Rebekah Gin had the idea to have a 'one stop' shop for all things pretty. A place where you can find an entire outfit from head to toe that makes you feel and look fabulous.

The Something Pretty team has made it their purpose to provide the finest curated fashions and accessories with a focus on local, Canadian/North American brands that are ethically sourced and made. It's not just about feeling pretty on the outside but also about feeling pretty on the inside as we care about the world around us -  it's 'pretty simple'. This concept has also made it possible for Something Pretty to support other Canadian women in business by carrying a selection of their local brands and artisan products.

As you shop Something Pretty you will find leading Canadian/North American brands, such as Dex, Silver Jeans, Hatley, Brunette the Label, Free People, Buffalo, Pixie Mood, Bueno, and Hunter. You will also find some of your favourite locally made Canadian brands, such as Smash+Tess, Okanagan Lifestyle, Bumble& Bee, Brok Boys, Portage and Main, Maccs the Label, Rimpy Sahota, and Okanagan Candle Co. 

Visit our flagship store on #10 Front Street in the beautiful Penticton, BC, or shop with us online and let us send you something pretty!!

Founder Rebekah Gin outside the flagship store.

Have a fabulous locally made Canadian brand that you would love to see at Something Pretty? Send inquiries to